Mood Boards

Activity Time
1-3 Days
Key Stakeholders and Visual Designer

A Mood Board is a collage of photography, text, colors, and patterns . It can be based upon a set brand value, art direction attribute, or combination of values and attributes. Like the Art Direction Inventory, a Mood Board is used to provide a snapshot of how a brand or product could look and feel. Mood Boards are particularly useful when coming up with concepts for branding.