Mood Boards
- Activity Time
- 1-3 Days
- Participants
- Key Stakeholders and Visual Designer
A Mood Board is a collage of photography, text, colors, and patterns . It can be based upon a set brand value, art direction attribute, or combination of values and attributes. Like the Art Direction Inventory, a Mood Board is used to provide a snapshot of how a brand or product could look and feel. Mood Boards are particularly useful when coming up with concepts for branding.
