By the time you sit down to define your core content strategy, you should be very familiar with the organization and the content you are working with. You’ve hopefully completed a content audit, have clearly defined business goals, and a good understanding of your users.
According to Brain Traffic’s Kristina Halvorson and Melissa Rach, a core strategy sets the long-term direction for all of your content-related initiatives to help ensure everything is working together towards the same big picture goal. The core strategy statement is a tool to help communicate your core strategy in a quick, easily memorable way.
This core strategy statement tool is sourced from Kristina Halvorson and Melissa Rach’s book, Content Strategy for the Web.